Thanks for the suggestion Tim. I'm two hours from ChiFly with good traffic. I don't work or fish in or near Chicago.
When I think local, I'm thinking the town or county I live and/or work in. Or on a fishing trip the fly shop in that area. The outfitter I purchased from was not a big box store. Though I do shop at some.
What does "local" mean?
Remember that every day, you get to choose what kind of impact you have on your place. Make it good. When you spend, choose local first!
When we say "local," we mean a business that meets the following three criteria:
1. Locally Owned
The majority of the ownership of the businessthe people who have the biggest stake in its successlives right in the area. They tend to be proactively involved in our community, and keep more of the profits circulating in our local economy. With a few exceptions, publicly traded companieseven those that are headquartered hereare not locally owned.
2. Independently Operated
The local owners have full autonomy to make decisions about their business, including sourcing, operations, distribution, marketing, and technology. They are empowered to adopt innovations that align with their personal, community, and environmental values. A locally owned franchise is not fully independent.
3. As Close to Home as Possible
Local is relative. Often, you can find the product or service in your neighborhood or city. But if youre looking for something very specific, the nearest might be in another town or county and thats as local as possible! A good start is to ask, Is there a quality alternative closer to home?
So in some sense ChiFly could be considered local to me especially with no fly shops close to home.
What it comes down to me is overall value and cost of a product with good costumer service. Im going to look local first. But I'm not going to pay $20 in shipping and taxes so I can say I support a "local" fly shop. Nor do I feel I should have to contact a shop and bargin with them in order for them to remain competitive in the marketplace.
For those who live within reasonable driving distance they should shop at ChiFly or one of the other locally owned independent shops in the area.
That being said I do want to vist ChiFly and I'll probably purchase something when I do. But until then my fly fishing purchases will be online finding the best deals. Those companies are ran by real people in real communities too.