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Rapala Acquires Terminator

Mike Clifford

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The press release.....

Rapala adds spinners to line


MINNETONKA, Minn. -- Rapala has signed a purchase agreement to acquire Terminator Fishing Lures, a Tulsa, Okla.-based manufacturer of fishing lures and accessories.


Rapala plans to integrate Terminator into the Rapala family of brands by springtime.


Terminator, founded in 1996, is viewed by many anglers as the pioneer of the titanium revolution. The line features a wide range of spinnerbaits and jigs, including the T-1 and T-2 series spinnerbaits, Watts Brothers spinnerbaits and Pro's Top Secret Jig.


"Terminator is a great fit for the Rapala family of brands," said Tom Mackin, president of Rapala in the U.S. "Their products fill a niche that we don't currently offer, and they have an excellent reputation with anglers. Given Terminator's strong market presence and long-standing relationships with customers, our goal is to stay the course and build on their successes."

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