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A rather interesting article I stumbled upon today....

 

A clip from it:

 

"We'd like to know what 'turns on' a fish," says Jones, who's worked at the company for 19 years. To answer that question, he and his fellow luremeisters develop prototype baits in a variety of sizes, shapes, materials, and color schemes . . . and eventually, they go fishing.

 

Before looking for waterside live action, however, the researchers put each lure through an assortment of lab tests. First, they examine its motion in a trough of flowing water, a fluid-filled analogue of the wind tunnels that aeronautical engineers use to test aircraft components. Slow-motion video recordings taken from several angles reveal a lure's movements in three dimensions and show, for example, how much a lure wobbles and how fast it swishes back and forth.

 

Next come tank trials with live fish. Sometimes the artificial baits are towed past fish in a long, straight tank. In other tests, they're hauled around in oval circuits for a specified number of laps. The researchers then compile statistics on how well a lure gets a fish's attention, for example, or how often it triggers the creature to strike.

 

Finally, in the most enjoyable part of the research-and-development process, the baits are field-tested on lakes and streams. Often, several years separate when a lure is first dreamed up and when it becomes available for sale.

Read On!

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